Many doctors see drug representatives from pharmaceutical companies on a regular basis. But do you know what physicians really want from drug reps during sales calls? I believe I do as I’ve been exposed to this scenario for fourteen years. The answers would be important for both current pharmaceutical reps as well as those individuals who want to become drug reps. By the way, free drug samples are only a part of the answers. Read my article What Do Physicians Want From Drug Reps?
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