#medical #medicalsales #healthcare #nurses #nursing #nurse —
We all know that doctors are the primary group of customers for pharmaceutical medical sales representatives. But there is another group of healthcare professionals that is important in many therapeutic areas that you should be aware of if you are interested in medical sales jobs.
One company marketed a multi-purpose skin cream. It was used as a moisturizer for dry skin and also acted as a popular base for pharmacists to add other chemical compounds to form medicated prescription creams for patients with various skin conditions. Naturally, the medical sales representatives for this product called on physicians including family doctors, pediatricians and dermatologists, the primary users of drugs for the skin.
One day, a doctor told one of these reps that some of his cancer patients were coming back from the cancer clinic with this product upon recommendation of the staff there. The rep did some further investigation by visiting the cancer center and found that the nurses there were routinely advising all patients going through radiation treatments to use this particular cream product.
The clinic nurses showed the rep that they made up their own special sheets that had directions for care after radiation treatments and included the liberal use of this specific cream by product name in order to reduce the effects of radiation burn. These sheets were handed out to every single patient who went in for radiation treatments.
This was certainly an unexpected finding in the medical sales field. The question now is what to do with this particular observation. Should the rep just ignore this? Should the rep report this back to the company? What would the company do about this if anything at all?
In the next blog post, I’ll describe what actually happened in this interesting real life case that is quite possible in medical sales jobs.