Do Drug Reps Do Better Playing Golf With Doctors?

A question was posted on a forum asking whether drug reps do better if they play golf with doctors.  My response was that pharmaceutical sales is a people business and like many other fields, it is important to develop long term business relationships with customers.  Any form of smoozing will help in this and the most successful drug reps do tend to do some form of social activities with their top customers.

It doesn’t have to be golf as I never did when I was a drug rep.  But I did take doctors to restaurants, hockey games, football games and when I was a sales manager, I even helped organize outings with my reps and their customers to top tennis matches.

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